Body Video

Final Project

You know you want some Body!!

Business Mission Statement

“By correctly stating the business mission in terms of the benefits that customers seek, the foundation for the marketing plan is set.” (MKTG Lamb Hair Mcdaniel, Pg. 18.)

Objectives

Our objective is simple. We want the world to feel wonderful in any drinking situation. No matter whom you are, what you do, or where you live, it’s ok to be a little sassy. We as a cooperation intend on reaching a 90% customer satisfaction rate in 2010 and get at least 75% of those purchases to be repeat customers for 2011. “Before the details of a marketing plan can be developed, objectives for the plan must be stated.” It doesn't stop there. We want to partner with today’s leading brands of vodka and spirits and introduce our new concept of infusing this all natural aphrodisiac into their specialty items. We know that with a new idea, sometimes it takes a little more than word of mouth for that product to catch on. So when introducing Body to the world, we want to give back by taking 15% of all revenue and donate it to the SOS Children's Village foundation. This is reaching out to more than 78,000 kids in over 124 countries. Giving them homes to live in, providing vaccination from illnesses, and parents that will take them under their care and save them from the misfortunes of life in a third world country. (MKTG Lamb Hair Mcdaniel, Pg. 18.)

Situation or SWOT Analysis

"Before specific marketing activities can be defined, marketers must understand the current and potential environment that the product or service will be marketed in." (MKTG Lamb Hair Mcdaniel, Pg.19.)

Strengths

It’s available in stores, clubs, online and can even be delivered right at your door. “When examining internal strengths the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology.” Looking at all these things, we came to the conclusion that, in a society where adults both young and old are always looking for that new adventure and many are taking new risks. All over the world, people of all ages, gender, ethnicity, and social status want extraordinary pleasure in any sense and they want it now. You can buy our product on-line for a 12% discount. You can also drive to your local liquor store and find it on the top shelf right next to the top brands, like Absolute and Greygoose. For those of you who are against child labor, fear not for this product is made and paid for by your fellow citizens. (MKTG Lamb Hair Mcdaniel, Pg.19.)

Weaknesses

“Another issue to consider in this marketing plan is the historical background of the firm, its sales and profit history.” Because this is a brand new product and it is so different than any other brand of Vodka in the market, a few aspects that contribute to turning against us is the fact that it’s a new product. Secondly, will people want Vodka that makes them all hot and bothered? Not everyone drinks vodka and not all people drink period. There are many great tasting and selling vodka's out there. The link below will tell you that Absolute is the best seller of 2009. So in order to compete with a brand that has been around for over 130 years and to have a higher price tag then Absolute, and to only have one flavor to start off. It is needless to say we have a lot of work to do. (MKTG Lamb Hair Mcdaniel, Pg.19)

Opportunities

Like many companies, we too are trying to find new opportunities and path ways in order to have our product in your hands but more so in your body. "McDonald's marketers are even taking advantage of gas price increases by running commercials in which teenagers decide not to fill their empty gas tank and buy $1 double cheeseburgers to fill their stomachs instead." So instead of spending $70.00 plus dollars on a pill, why not spend half as much on a bottle of our eccentric vodka that will make you feel good in all aspects of human behavior. (MKTG Lamb Hair Mcdaniel, Pg.19.)

Threats

"Environmental scanning helps identify market opportunities and threats and provides guidelines for the design of marketing strategy." Through our scanning and extensive research, we have found out that new products don't always make it. Some are cash cows, some become dogs and others, like the iPod become stars. One of the biggest threat's we face is coming up with a product that is new to the world. With Body being infused with an aphrodisiac, the question stands firm. Will everyone like the idea, or does everyone need an added substance to their drink that makes them all hot and bothered? (MKTG Lamb Hair Mcdaniel, Pg.19.)

Product

Don't be afraid if you don't look your best. No need to be scared to talk to that beautiful, sexy body that you have been eyeing all night. With our product you get to experience more then you could ever ask for out of one single thing. "A product may be a tangible good like a pair of shoes, a service like a haircut, an idea like "Don't litter" or a combination of these three." With our particular product we have implemented all three of these things into one. You ask yourself how? The answer is Body! You get the feeling of intimacy, the idea that you’re never too old for some late night fun and the genuine knowledge that we do care about you and we know that you have needs as a human, and there is someone special out there for you. We import our ingredients from Malaysia, and the rice that our vodka is distilled with is grown in Russia. It comes in one size a 750ml bottle. Its 80 proof 80% Alc. Lvl. (MKTG Lamb Hair Mcdaniel, Pg.131.)

Promotion

Body is a new brand of vodka that we value. In the same way we value our new brand, we value our new customers. With your first three purchases of Body we will throw in a complimentary body shot glass with our logo. You have two choices, one for the ladies and one for the men because we understand that "Few goods or services, no matter how well developed, priced, or distributed, can't survive in the market place without effective promotion." so on top of receiving your free shot glass, we have placed a little protection device on the bottom of the glass that if needed should be used once you feel the need to indulge yourself in some erotic pleasure. All the local clubs and restaurants will offer Body at $5.00 off for the first week it is out in production. Just like P. Diddy inspired America to drink Ciroc, we have Usher who will be advertising Body in his next music video. Las Vegas 95.7 F.M Dj Franzen will be promoting Body all over the radio. Platinum Producer Mally Mall will be advertising Body vodka to all the superstar artists he works with. Also when you buy T Finguz' new album Zaij Pie, you will receive 5 dollars off of your next purchase of Body. Along with Face book, MySpace, Twitter, and YouTube ads, Body will also be advertised on the cover of all the Weekly magazines in all the major cities across the world. Wristbands, Hats, T-Shirts, cell phone cases, designer hand bags for the ladies, and fancy watches for men will all be in production while promoting this new brand of vodka with our label on it. (MKTG Lamb Hair Mcdaniel, Pg.211.)

Price

You can buy Body for $33.99 but if purchased online you save 12% and get it for only $29.99. That’s an extra $4.00 that you can use on your favorite brand of protection. "Price means one thing to the consumer and something else to the seller. To the consumer, it is the cost of something. To the seller, price is revenue, the primary source of profits." (MKTG Lamb Hair Mcdaniel, Pg.261.)

Distribution

To make it easier for all of you out there who can’t wait to get their hands on our vodka, we have posted Body in all of the internet vodka purchasing sites. "Several emerging trends are changing the job of today's supply chain manager. Technology and automation are brining up-to-date distribution information to the decision maker's desk. Technology is also linking suppliers, buyers, and carriers for joint decision making, and it has created a new electronic distribution channel. Many companies are saving money and time by outsourcing to third-party carriers to handle some or all aspects of the distribution process." So allowing you to buy your favorite vodka anywhere and everywhere all over the world, we are able to give you access to the best vodka on the planet. Some people don't all ways want to drive to the liquor store and some people can’t. Do what you want, call in and order Body, text us, email us buy it on-line or just come on into your local liquor store. Body is manufactured in the United States and so many people are getting their hands on it, we restock your local liquor store weekly insuring NO shortage. (MKTG Lamb Hair Mcdaniel, Pg. back of book Ch. 12 review LO. 8)

Wk 10 EOC

For the protection of everybody in the drinking realm. And for the protection of our sake here at Artist.Inspire we encourage our users to drink responsibly. As many people know media has one of the biggest impacts on society and therefor it has an impact on our reputation. But we need not to worry because our product is so natural that there are no side affects. Normally you get a hang over or you get too drunk and cant remember a single thing that happened the night before. People ask is it safe, how much can you drink before getting sick, how long will the effects of the aphrodisiac last ? To be honest you need to ask your self how much can you handle? Are you willing to drink yourself into a position that you are not ready for? Are you ready for the sex that will come after consumption? Warnings and caution labels on the bottle will state "Drink at your own risk." But no need to worry this Vodka is not dangerous if used properly. You must drink this Vodka with at least one other person in order to get the full effect. You must be ready to enjoy the rest of your night or day depending on when you are consuming this drink. If you drink to cover up some old memories or stress, you are in good hands. Body, is desirable to everyone and we understand this. Mixing Body with other types of vodka is safe, but you might not get the full pleasure of being in utopia! Body will mostly be sold in clubs and restaurants. Only a select few major liquor stores will carry Body. We pride our vodka and want you to have the utmost memorable time of your life every time you consume Body. You will soon see your favorite Hip-hop and R&B artists drinking Body. Face book and MySpace, Twitter and Pandora Radio will show ads in there video bars. Like P.Diddy advertised Ciroc, Usher will be the first to advertise Body. Don't worry you will soon get your hands on the one vodka that will revolutionize the way you enjoy yourself!

Wk 9 Eoc

Hmmmmm.... Something I bought that ment more to me than any price tag, was surly my iPod. It wasn't the most expensive of my purchases but It did mean a lot to me. Falling in love with music I always wanted to have music with me where ever I go. I never overpaid for anything. My friend was working for eBay and he had a few iPods for sale. I quickly snatched one up for just under half price of $145.00, what a score! Being a music producer, and not having any music blasting into my ears is not a good feeling I don't take that title lightly. I don't go anywhere without my music. I have it in the car, when I'm riding my bike around town, with me when I'm working out and even when I'm sleeping. Music Is my life, buying this iPod opened a new dimension to how you can listen to music. It replaced that big round CD player that only played one CD at a time and if it were scratched then you had a problem. I now can listen to 6000 songs in a day if the day were long enough. I listen to all kinds of music ranging from Jazz to Techno to Hip-Hop, and everything in between. The iPod has made life a little easier for the music producer and music enthusiast. I have had the same iPod for about 4 years. Bought brand new, it came with a factory velvet case. It was durable and protected my iPod from any scratches and dirt. IPod.. oh iPod what will do without you?

EOC wk 7

Most people these days are looking to feel and be healthier. Anything that can make you feel younger or in better shape is always a plus. Then you have the ones who could care less about what they eat or drink. And you have the people that are in the middle, not to sure on how they look, if they have good taste in things or whether or not they can find a date for the evening. How about a drink that will not only give you everything I just mentioned, but more! Think if you would. What do most males and females desire in life? Not something that would come to mind at first but think a little deeper. Its something that usually comes to mind as you start entering your adult hood. When you go to the bars or the clubs, what do you do? You Have fun and more fun! You party, make noise and mingle with the surrounding people! After that is all said and done you realize that you now don't want to just go home alone and get in bed. On the other hand you would rather go home with someone else. Someone to keep you company, unlikely, someone to stay up all night with and talk about childhood memories, doubtful. With most adults "SEX" is on their mind all day! Stats show that men on average think about sex about once every minute, while women do it about once a day. Regardless, it is on your mind every day! So now imagine, if every night you went to the bar, club,a house or even business party, you would have that assurance and confidence no matter who you are, you will "NOT" be going home alone. How would you then feel? With a jazzy smooth texture and delicate engineering I present to you a new brand of Vodka!! It comes with the sensual hint of White Jazmine and the feeling of two bodies pressed up against one another. (A Vodka with its own sex drive). It comes with a new way to party! Like the old saying goes " It ain't over till the last lady sings "! This term is taken straight from the Opera into your bedrooms. No more worrying about who looks good, or being shy to talk with someone. No more thinking I'm too old to be messing around. Think of it as a new type of fore play. This Vodka is pierced with a small amount of an all natural aphrodisiac, called Tongkat Ali. Tongkat Ali is a tree native to Malaysia, Thailand , and Indonesia. It stimulates the body and gets who ever is drinking it felling better then any Sex On the Beach. So, fulfill your desires and take a shot. Or two! Just know this night will be special, because you wont be spending it alone...

Wk 6 EOC

There are many things people use that are accepted as good good products. Then again there are a few ideas that you might take into consideration. How about a deodorant that smells like fresh fish? You could smell like the ocean after a long days work! Or maybe something a little more settle like a styrofoam coffee mug, with a handle. One really bad idea would be a car with plastic tires, although it is green it might not be as comfortable as the rubber tires we use today. How about a computer that is one hundred percent voice activated? Would you get tired of telling your computer to what to type and what site to visit, or would you get tired of talking period?

Week 5 EOC

After lying on the beach, working on your tan it’s time to ease your mind with some wine and sooth your body in a hot Jacuzzi. This is Mercedes! Raw power, total control, the look of something from outer space! The Mercedes Benz CLS 500 (AMG package) is one of Mercedes’ most elegant pieces of machinery. Although it isn’t the “AMG” it does come equipped with the AMG’s sleek body kit, powerful V-8 5.5L engine and all eyes on you! What more can you ask for? Simple, how about comfort, maybe some bass coming out of the speakers, why not the assurance of knowing that you won’t have to wait in line for valet parking at Las Vegas’ casinos? This Benz does it all, when you get behind the wheel of this stallion you already feel better about yourself. People will let you cut to the front of the line just so they can catch a glimpse of this beauty. With 381 hp. and 391 lb. of torque you would only dream of power without the realization that it should be smooth too! When I took this car to beautiful Steamboat Spring Colorado, I didn’t know what I was getting myself into. With the windows rolled down and the music blasting, it was time to see what Mercedes is all about. The pedal pushed as far down as it goes, the noise of tires screeching and the sight of smoke building up behind me, I was off! Zero to 60 in just 4.7 seconds! The sound comming through the Boss speakers made it all the more exciting. Crisp cut treble and heart pumping bass didn’t overwhelm my ears as I was expecting. On the contrary it was the wind that canceled out most of the noise. Even the engine in full motion didn’t ROAR like expected but made a calming PPUUURRR. Driving way above the speed limit at 125 mph in just seconds I came to a left, uphill turn. Slowing to approximately 80 mph I heard nothing but the music that was being played. No screaming tires that would be expected from a BMW 750, I wasn’t surprised. With the wind getting a little annoying and the music out of control. Rolling up the windows and turning down the music I experienced something totally refreshing. Quiet, smooth, soft, sweet comfort, I soon remembered I was not in a super powerful car that can only turn on a dime and not leave behind the treads of 275/35ZR18 rear Perelle tires yet, I am in a Mercedes Benz. Mercedes did an acceptingly good job of manufacturing this piece of art. There are people who say “there is no place like home”. They haven’t been inside of a Mercedes. I felt like a king, but was having as much fun as a child opening his Christmas presents! The beasty yet suttle Benz blows out any other vehicle of its class. Not only because of its looks should everyone have the pleasure of owning one, but because of the way it drives you in and out of corners, the way you can sit in peace and quiet and hope you don’t fall asleep while behind the wheel, but if you’re the passenger, more power to you. This Benz will do everything for you with the exception of changing its own oil. Its base price of $74,575.00 Is very reasonable for a car of this stature. Dont be shy go out and test drive this car, but beware you may go home with about $80,000.00 missing from your bank account.

Week 4 EOC

There are many differences between marketing and advertizing. Don Draper mentioned in the TV series Mad Men“Advertizing is meant to make you happy and to please you”. Advertizing is not a way of helping the customer, whereas marketing is for the consumer. When you advertize something you are trying to sell your product. You post catchy phrases on billboards so people feel the need to use your services. There are many ways to advertize, billboards, sings, commercials and the newspaper, the internet is starting to become the number one place for advertizing. It seems relativity close to marketing but advertizing has a whole different game strategy. Good marketing uses relationships, good services, and is focused on the consumers needs more then the companies want. S.H. Simmons, author and humorist, says, "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." Marketing is about persuading the right people. You will do or say something to a certain person in order to get them to buy or use your product/services. So someone who is overweight they won’t “buy” a get slim diet package, they “buy” the slimness that comes with eating the pre packaged food. Advertizing is a way to communicate to people to show them that if they “buy” there product then,”Hears what you benefit from…” So it’s more of a sales pitch, rather than a sales “tip”. So there are pretty definite differences that distinguish one from the other.

Dj AzLo- Don't Stop

Week 3 Eoc

I think America should have a strong dollar for a few reasons. One would be the fact that America has for the longest time always had a strong dollar. We were born on the concept of making money. When the Europeans first moved to America their plan was to make money. If our dollar is week its bad for us because, we in America would loose jobs, value in our products would drop, and we wouldn't have the power that comes with a strong dollar. America is the only country in the whole world where anybody, man or women can start a business, own companies and get any kind of education. Only with a strong dollar comes great power and that is one thing America has always had. If we loose our value in money then what can we gain? This is why people call America"The land of opportunities." With great money and power comes greater money and more power! Needless to say that money can corrupt people and nations ,but if used properly and wisely, it may also enhance the chances of success and protection.

Week Two Bad Experience

A day at the DMV is probably the worst experience I've had. Arriving to the DMV about ten o'clock seemed reasonable to me. Little did I know that the building was filled with hundreds of people at the same time? I had never had a tremendously bad experience up until that point. When I had arrived the first thing that was of an inconvenience to me was the fact that there was absolutely no parking. I circled the parking lot in hopes that someone would be pulling out as I was pulling in. After circling the parking lot a second time I was fortunate enough to find an open spot. Quickly I fled to it and parked the car. As I was walking to the front door I noticed a rush of people coming in at the same time as I was, almost as if they were purposely waiting for me to show up so that we could all go inside at the same time. I didn't take but two steps inside before I found myself at the back of an enormous line. The sound of babies crying, people talking on their cell phones, some yelling at their kids telling them they need to relax a little. Most of the people that were their all had one thing in common. We were all waiting for a ticket, which you could only get at the information desk. Being used to getting a ticket out of a ticket dispenser and taking a seat then waiting for my number to be called, I was in for a "treat." After about two hours of waiting in line as if we were waiting for the ride at the amusement park I finally got the information desk. I had gotten my ticket and got some help on what to do next. Little did I know I had to wait for another hour until I would be able to get what I needed and be done with it? That is the last time I will go to that DMV for anything. The lines were long and the building was packed shoulder to shoulder. Not a Good Experience!

Week Two Good Experience

One day I went to down town Las Vegas and had an amazing experience! Dinner, at "Diego", a restaurant at the MGM made my night. Moving to Vegas, getting a job, and acting in a few movies meant it was time to celebrate. Diego is an authentic Mexican restaurant where the food splendid and the service superb. Granted we waited a little longer then desirable, but once Travis and I were seated it was service that only a king has pleasure of experiencing. Immediately a waiter by the name of Leo attended us. He asked what we preferred to drink, "Water to start, or maybe a Margarita or shot of Tequila?" He stated, with the most appealing smile on his face. Due to all the good things that have been happening in the past few months we had to celebrate big time. "A Pitcher of Margarita "stated Travis. "Right away", Leo replied. Not more than one minute went by when a lady came by and made a bowl of fresh guacamole dip right at our table. So far the night is going great. Leo came back with a big pitcher of margarita and then took our order. This was not just the normal order taking though. Not only did he point out the specials like any other restaurant, but on top of telling us the top sellers he described with a mouth watering descriptions of the most traditionally authentic entries. "Pork marinated in our special homemade marinara sauce for twelve hours. Then wrapped in banana leaves and surrounded by bell peppers, slow cooked in a fire oven for eight hours and served with a side of habanera sauce!" I can only imagine what I was getting prepared to eat! Not only was the dish presented exquisitely but the pork was a tender as a dinner role. A feeling of euphoria overwhelmed me as I took my first bite. Pork filled with the flavor of peppers, and habanera sauce that set my hair on fire! Leo didn't only give us the service that is granted to kings but he insisted on an outstanding meal. Followed by vanilla ice cream with a decorative display, he came back and handed each of us a complimentary shot of "Twenty year old aged Tequila" he told us, not in a typical shot glass though, but it looked like a miniature Champaign glass. The night was complete with our bellies full of incredible food, and hearts warmed with divine service.

Week one EOC

Leo Muzychenko "PKA", Dj AzLo . I am a "Promising up and coming Music Producer," as said by Platinum Producer T Finguz. T Finguz has worked with some of the most influential artists of our decade, such as LL Cool J, 50 Cent, Jay-Z, Talib Kewli and Ginger Baker from the Rock and Roll Hall of Fame group Cream. As his protege, T Finguz has been mentoring me and showing me the ropes on how to be a successful music producer . We moved out to Las Vegas in January, from Colorado. I have been producing music for a year now and am currently working on my first album. I feel God has placed me here for his reasons, bigger then the mere fact to " Go to school ." I have an Internship with one of the top Producers in the industry today, Jamal Rashid, "PKA" MallyMall. MallyMall is currently working with some of the top selling artists such as, Usher, Lupe Fiasco, Dr. Dre, Snoop Dogg, Keri, Jamie Fox, Bone Thugs, E40 and the list goes on. I am attending the Art Institute of Las Vegas for a Bachelor of Science degree in Audio Engineering. My dreams are big and goals set high. Many opportunities are being granted to me left and right within the industry. I have a gift in music and want to reach the world with it.

I am also an actor/model, and have been in a few movies one of which was a Bollywood Production film Anjana Anjani. And another was a Vh1 Celebrity Crime Scene reenactment for the murder of 90's POP singer, Selena. Acting is something I enjoy doing but not my goal. Music is where my heart is and where I belong.

I have meet many people in the industry who want to help me and are granting me full access to their studios both Film and Music. Once I am capable to build an orphanage center for children in third world countries my dreams will have been accomplished. I will use the skills I have obtained at the Art Institute and use them for the greater good. Many people have much power and money, yet don't know what to do with it . This world we live in needs a drastic change and a new role model. With the help of top producers, family support, and the guidance of God, Dj AzLo will revise how people see the gifted minds of today and the talent of tomorrow.