Final Project

You know you want some Body!!

Business Mission Statement

“By correctly stating the business mission in terms of the benefits that customers seek, the foundation for the marketing plan is set.” (MKTG Lamb Hair Mcdaniel, Pg. 18.)

Objectives

Our objective is simple. We want the world to feel wonderful in any drinking situation. No matter whom you are, what you do, or where you live, it’s ok to be a little sassy. We as a cooperation intend on reaching a 90% customer satisfaction rate in 2010 and get at least 75% of those purchases to be repeat customers for 2011. “Before the details of a marketing plan can be developed, objectives for the plan must be stated.” It doesn't stop there. We want to partner with today’s leading brands of vodka and spirits and introduce our new concept of infusing this all natural aphrodisiac into their specialty items. We know that with a new idea, sometimes it takes a little more than word of mouth for that product to catch on. So when introducing Body to the world, we want to give back by taking 15% of all revenue and donate it to the SOS Children's Village foundation. This is reaching out to more than 78,000 kids in over 124 countries. Giving them homes to live in, providing vaccination from illnesses, and parents that will take them under their care and save them from the misfortunes of life in a third world country. (MKTG Lamb Hair Mcdaniel, Pg. 18.)

Situation or SWOT Analysis

"Before specific marketing activities can be defined, marketers must understand the current and potential environment that the product or service will be marketed in." (MKTG Lamb Hair Mcdaniel, Pg.19.)

Strengths

It’s available in stores, clubs, online and can even be delivered right at your door. “When examining internal strengths the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology.” Looking at all these things, we came to the conclusion that, in a society where adults both young and old are always looking for that new adventure and many are taking new risks. All over the world, people of all ages, gender, ethnicity, and social status want extraordinary pleasure in any sense and they want it now. You can buy our product on-line for a 12% discount. You can also drive to your local liquor store and find it on the top shelf right next to the top brands, like Absolute and Greygoose. For those of you who are against child labor, fear not for this product is made and paid for by your fellow citizens. (MKTG Lamb Hair Mcdaniel, Pg.19.)

Weaknesses

“Another issue to consider in this marketing plan is the historical background of the firm, its sales and profit history.” Because this is a brand new product and it is so different than any other brand of Vodka in the market, a few aspects that contribute to turning against us is the fact that it’s a new product. Secondly, will people want Vodka that makes them all hot and bothered? Not everyone drinks vodka and not all people drink period. There are many great tasting and selling vodka's out there. The link below will tell you that Absolute is the best seller of 2009. So in order to compete with a brand that has been around for over 130 years and to have a higher price tag then Absolute, and to only have one flavor to start off. It is needless to say we have a lot of work to do. (MKTG Lamb Hair Mcdaniel, Pg.19)

Opportunities

Like many companies, we too are trying to find new opportunities and path ways in order to have our product in your hands but more so in your body. "McDonald's marketers are even taking advantage of gas price increases by running commercials in which teenagers decide not to fill their empty gas tank and buy $1 double cheeseburgers to fill their stomachs instead." So instead of spending $70.00 plus dollars on a pill, why not spend half as much on a bottle of our eccentric vodka that will make you feel good in all aspects of human behavior. (MKTG Lamb Hair Mcdaniel, Pg.19.)

Threats

"Environmental scanning helps identify market opportunities and threats and provides guidelines for the design of marketing strategy." Through our scanning and extensive research, we have found out that new products don't always make it. Some are cash cows, some become dogs and others, like the iPod become stars. One of the biggest threat's we face is coming up with a product that is new to the world. With Body being infused with an aphrodisiac, the question stands firm. Will everyone like the idea, or does everyone need an added substance to their drink that makes them all hot and bothered? (MKTG Lamb Hair Mcdaniel, Pg.19.)

Product

Don't be afraid if you don't look your best. No need to be scared to talk to that beautiful, sexy body that you have been eyeing all night. With our product you get to experience more then you could ever ask for out of one single thing. "A product may be a tangible good like a pair of shoes, a service like a haircut, an idea like "Don't litter" or a combination of these three." With our particular product we have implemented all three of these things into one. You ask yourself how? The answer is Body! You get the feeling of intimacy, the idea that you’re never too old for some late night fun and the genuine knowledge that we do care about you and we know that you have needs as a human, and there is someone special out there for you. We import our ingredients from Malaysia, and the rice that our vodka is distilled with is grown in Russia. It comes in one size a 750ml bottle. Its 80 proof 80% Alc. Lvl. (MKTG Lamb Hair Mcdaniel, Pg.131.)

Promotion

Body is a new brand of vodka that we value. In the same way we value our new brand, we value our new customers. With your first three purchases of Body we will throw in a complimentary body shot glass with our logo. You have two choices, one for the ladies and one for the men because we understand that "Few goods or services, no matter how well developed, priced, or distributed, can't survive in the market place without effective promotion." so on top of receiving your free shot glass, we have placed a little protection device on the bottom of the glass that if needed should be used once you feel the need to indulge yourself in some erotic pleasure. All the local clubs and restaurants will offer Body at $5.00 off for the first week it is out in production. Just like P. Diddy inspired America to drink Ciroc, we have Usher who will be advertising Body in his next music video. Las Vegas 95.7 F.M Dj Franzen will be promoting Body all over the radio. Platinum Producer Mally Mall will be advertising Body vodka to all the superstar artists he works with. Also when you buy T Finguz' new album Zaij Pie, you will receive 5 dollars off of your next purchase of Body. Along with Face book, MySpace, Twitter, and YouTube ads, Body will also be advertised on the cover of all the Weekly magazines in all the major cities across the world. Wristbands, Hats, T-Shirts, cell phone cases, designer hand bags for the ladies, and fancy watches for men will all be in production while promoting this new brand of vodka with our label on it. (MKTG Lamb Hair Mcdaniel, Pg.211.)

Price

You can buy Body for $33.99 but if purchased online you save 12% and get it for only $29.99. That’s an extra $4.00 that you can use on your favorite brand of protection. "Price means one thing to the consumer and something else to the seller. To the consumer, it is the cost of something. To the seller, price is revenue, the primary source of profits." (MKTG Lamb Hair Mcdaniel, Pg.261.)

Distribution

To make it easier for all of you out there who can’t wait to get their hands on our vodka, we have posted Body in all of the internet vodka purchasing sites. "Several emerging trends are changing the job of today's supply chain manager. Technology and automation are brining up-to-date distribution information to the decision maker's desk. Technology is also linking suppliers, buyers, and carriers for joint decision making, and it has created a new electronic distribution channel. Many companies are saving money and time by outsourcing to third-party carriers to handle some or all aspects of the distribution process." So allowing you to buy your favorite vodka anywhere and everywhere all over the world, we are able to give you access to the best vodka on the planet. Some people don't all ways want to drive to the liquor store and some people can’t. Do what you want, call in and order Body, text us, email us buy it on-line or just come on into your local liquor store. Body is manufactured in the United States and so many people are getting their hands on it, we restock your local liquor store weekly insuring NO shortage. (MKTG Lamb Hair Mcdaniel, Pg. back of book Ch. 12 review LO. 8)