Week 4 EOC

There are many differences between marketing and advertizing. Don Draper mentioned in the TV series Mad Men“Advertizing is meant to make you happy and to please you”. Advertizing is not a way of helping the customer, whereas marketing is for the consumer. When you advertize something you are trying to sell your product. You post catchy phrases on billboards so people feel the need to use your services. There are many ways to advertize, billboards, sings, commercials and the newspaper, the internet is starting to become the number one place for advertizing. It seems relativity close to marketing but advertizing has a whole different game strategy. Good marketing uses relationships, good services, and is focused on the consumers needs more then the companies want. S.H. Simmons, author and humorist, says, "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." Marketing is about persuading the right people. You will do or say something to a certain person in order to get them to buy or use your product/services. So someone who is overweight they won’t “buy” a get slim diet package, they “buy” the slimness that comes with eating the pre packaged food. Advertizing is a way to communicate to people to show them that if they “buy” there product then,”Hears what you benefit from…” So it’s more of a sales pitch, rather than a sales “tip”. So there are pretty definite differences that distinguish one from the other.